bachelor in international trade
DIPLOMA SUMMARY
Faced with the internationalization of markets, the interconnectivity of different activities and economic sectors, small and medium-sized companies alike need skilled people capable of assisting them in their economic and commercial development.
The aim of the Bachelor in International Trade is to train tomorrow’s international sales managers and operators, preparing them for both the technicalities of the import-export business and the richness and challenges of intercultural exchanges.
STUDY TRIP INCLUDED
Malta, London, Miami
Validation
Year 3: EUROPEAN BACHELOR’S IN INTERNATIONAL BUSINESS – LEVEL 6 EQ
The European Bachelor’s degree in International Trade, is a prestigious qualification awarded by the Federation for European Education (FEDE) under Swiss law.
This degree is offered as a dual certification by the Federation for European Education providing graduates with a comprehensive and internationally recognized credential in the field of business management.
Year 2: FOUNDATION DEGREE MARKETING ASSISTANT- LEVEL 5 EQF
The Foundation Degree: Marketing Assistant is a two-year programme covering key marketing, legal and organisational skills for contemporary companies.
Professional certification accessible by VAE:
http://www.vae.gouv.fr
http://fede.education/vae-validation-des-acquis-de-lexperience/
Objectives
- Understanding the sales environment
- Implementing a sales strategy
- Developing and managing an import-export department
- Managing and adapting to the multimodal nature of various stakeholders
Professions
- Business Development Manager
- Business Development Assistant
- Business Developer
- Sales Engineer
- Sales Representative
- Technical Sales Representative
- Account Manager
- …
Equivalence
Our training program is equivalent to any other RNCP Level 6 diploma in the fields of sales, marketing and management.
More information on other diplomas available at
https://www.francecompetences.fr
Possible crossover
Training is available under two flexible pathways:
12 months after a validated Bac+2.
or 36 months after a validated high school diploma (bridging study compulsory, contact the director for a personalized meeting to validate the project).
Both options offer flexibility through initial training or alternating work-study formats, including “contrat de professionnalisation” or internships.
PROGRAM
Year 1
The Organisational And Legal Fundamentals Of The Digital Company
General organisational framework for companies
General and digital legal framework
Marketing and Commercial Relations (Part 1)
Introduction and market research – The operational marketing plan – Customer Relationship
Management (CRM)
Communication Strategy For The Digital Company
Players, trends and new consumer behaviour in the digital economy – Creating a website
Assessment methods
Year 1 and 2 :
Final exam
Mock exams and preparatory orals
Group work
Year 3 :
Year-long evaluations
Final written and oral tests with MCQs at the end of the year
Written professional thesis and supporting oral presentation
Group work
Skills blocks
You have the possibility to validate one or more skill blocks independently by referring to the France Compétences sheet and contacting the school by phone or email to discuss the feasibility for you.
Year 2
Legal Framework For Multimedia And E-Commerce
The legal fundamentals of the digital company
Marketing and Commercial Relations (Part 2)
Strategic marketing – International marketing – Sales techniques – Quality management in customer relations
Strategy And Communication For The Digital Company
Technological monitoring and digital intelligence
Website design – Multimedia strategy
Professional Assignment (≤12 weeks)
Internship – Apprenticeship – Salaried employment
MODERN LANGUAGE (60-80 HOURS)
Modern language 1 – CEFR Level B1
German, English, Spanish, French, Italian,
Portuguese
Modern language 2 and 3 (optional)
German, English, Arabic, Chinese, Spanish,
French, Italian, Portuguese
Year 3
Marketing and Sales Development
Strategic and operational marketing
Customer Relationship Management (CRM)
and optimising customer management
Marketing and consumer law – Distribution
Communication law – B-to-B marketing – E marketing –
Brand management – Sales development
International Trade
International market environment
International development – International sales
Professional assignment (≥12 weeks)
Internship – Apprenticeship – Salaried employment
MODERN LANGUAGE (60-80 HOURS)
Modern language 1 – CEFR Level B1
German, English, Spanish, French, Italian,
Portuguese
Modern language 2 and 3 (optional)
German, English, Arabic, Chinese, Spanish,
French, Italian, Portuguese
The European project: Culture and Democracy
for Active Citizenship
Importance of History (OHTE – Observatory
on History Teaching in Europe)
Contemporary Europe
Europe and the World
Cultures and diversity in Europe
European citizenship
The Workings of the European Union
Importance, challenges and future of
European construction
Focus on corruption (GRECO)
Intercultural management and human resources
Culture and cultural diversity
Intercultural communication in an
organisation
Managing intercultural aspects and resolving
cultural conflicts
Working in Europe
Social protection systems in Europe
Corporate Social Responsibility (CSR)
Diploma advantages
Diploma to be prepared and validated
European Bachelor’s degree in International Trade offered in double certification by the Federation for European Education.
Entrance fees
80€ entrance exam fee
490€ application fee (if entrance test is successful)
Diploma fees
12500€ per year. Trips included