BACHELOR DIGITAL MARKETING
DIPLOMA SUMMARY
In an environment where visibility is essential to the development of a company or brand, it’s vital to have a communications strategy professional on your team, capable of taking action in a variety of fields. The communications field offers rich and varied career prospects, as it cuts across all professional sectors and concerns all types of organization. Good interpersonal skills and the ability to adapt are major assets for communication professionals.
STUDY TRIP INCLUDED FOR STUDENTS IN APPRENTICESHIP
Dublin, Berlin, Malta, New York, London
Validation
Year 3: Level 6
The professional certification is registered with the RNCP and recognized by the state at level 6.
European Bachelor’s degree in Merchandising and Sales Management and professional certification in Marketing and Sales Development, awarded by the FEDE. (Private diploma under Swiss law).
Fiche RNCP N°38666, registered on February 22, 2024.
Code NSF 312m : Commerce, vente.
Link to state-approved diploma data sheet
European Bachelor’s degree in Merchandising and Sales Management awarded in dual certification by the Federation for European Education.
Professional certification accessible through VAE
http://www.vae.gouv.frhttp://fede.education/vae-validation-des-acquis-de-lexperience/
Year 2: Level 5
Négociateur technico-commercial professional title issued by the French Ministry of Employment. This professional certification is registered with the RNCP and recognized by the French government at level 5.
Fiche RNCP N°34079, registered on June 10, 2019.
NSF code 312: Negotiation and sales.
Objectives
Analyze a communication situation
Develop and implement a communication plan
Master the means of corporate communication, excluding advertising
Master communication processes
Build a global communications strategy, combining on-line and off-line resources
Set up an operational event in terms of economics and communication, integrating information and communication technologies.
Know the legal bases governing communication actions
Develop a network
Professions
- Digital project manager
- Strategic Marketing Expert
- On-line Marketing Manager
- Digital marketing manager
- Customer and relationship marketing
- Web division manager
- Digital project manager
- Social media consultant
- Webmarketer
- E-marketing and e-business consultant
Equivalence
Training equivalent to any other RNCP Level 6 diploma in the fields of sales, marketing and management.
More information on other diplomas available at
https://www.francecompetences.fr
Possible crossover
Training available in 12 months after a validated Baccalauréat if the candidate claims 5 years’ professional experience (bridging study compulsory, contact the director for a personalized meeting to validate the project).
PROGRAM
Year 1 & 2
+ 14 hours per specialty
International Business
Management, Business and Marketing
Digital Marketing
Human Resources
Marketing
Negotiation
Communication
Management
Management
English
Law
IT
Professional services
Year 3
Strategic and operational marketing and e-marketing
Identify the challenges of the marketing plan: Why? For whom? For whom?
Interpreting the company’s strategic plan
Writing a strategic marketing plan
Drawing up an operational marketing plan
Understand the fundamental principles of B-to-B marketing
Acquire the full range of B-to-B marketing tools
Develop marketing reflexes applicable at every stage of the B-to-B approach and on different markets
E-marketing and digital marketing law
Understand the challenges and benefits of e-marketing
Identify the key elements of an e-business strategy
Develop a relevant e-marketing strategy
Identify the rules applicable to digital marketing
Secure online marketing strategy and operations from a legal standpoint
UX Strategy, Data and Marketing, Digital Communication and Digital Brand Content
Identify the specificities of the web to improve navigation and optimize the user experience on the company’s digital media
Understand the key stages in deploying a UX strategy
Know how to use the tools and resources of a UX approach
Understand the challenges and impacts of data marketing
Understand the methods, approaches and tools required for an innovative marketing strategy
Improve the performance of marketing strategies
Define the challenges of a company’s online presence
Design and deploy a digital communications strategy
Identify the key elements of the graphics production chain
Understand the characteristics of digital brand content
Develop a brand content strategy
Include digital brand content in an inbound marketing strategy
European culture and citizenship
Acquire a solid understanding of how Europe works,
geographical, geopolitical and economic aspects of Europe
Understand the European model and its particularities, both historically and from a regulatory, legal and cultural point of view.
Understand Europe in the broadest sense of the term (interculturality, human resources, politics and religions, international trade, European taxation, etc.).
Acquire a set of tools enabling them to envisage setting up a business in a European Union country
Understand certain cultural codes and their impact on interpersonal relations.
Support and encourage the mobility of employees and talents to enable them to develop in an international context.
Modern European language
Acquire level B1 (written and spoken) of the CEFR (Common European Framework of Reference for Languages).
Validation of this module leads to the award of
the FEDE Language Certificate, in line with the CEFR and recognized by IFE.
Assessment methods
Year 1 and 2:
Final exam
Mock exams and preparatory orals
Group work
Year 3 :
Continuous assessment
European final exams
Thesis presentation
Group work
Skills blocks
You can validate one or more blocks of skills independently by referring to the France Compétences sheet and contacting the school by telephone or e-mail to study the feasibility for you.
Diploma advantages
Diploma prepared and validated
European Bachelor in Digital Marketing awarded in double certification by the Federation for European Education.
Entry level / Prerequisites
Training available in 36 months after a vocational, technological or general baccalaureate or other Level 4 diploma.
Training available in 12 months after obtaining a BTS/ DUT or other Level 5 diploma.
Training available through VAE. Further information is available at http://www.vae.gouv.fr for the professional qualification, and from the FEDE for the RNCP Level 6 qualification.
Teaching methods
500 hours of theory per year
Classes on Mondays and Tuesdays, i.e. 16 hours a week
Initial or work-study course (12 or 24 month apprenticeship or professionalization contract). If initial training, compulsory 6 week internship between the first and second years, and 12 weeks on the job in the third year.
Entrance fees
80€ entrance exam fee
490€ application fee (if successful)
Diploma fees
Initial course: €8500 for each year of training
Work-study course: Formation paid for by the OPCO for students on apprenticeship or professionalization contracts.