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bachelor MARKETING COMMERCE MANAGEMENT

DIPLOMA SUMMARY

Accessible from a Bachelor’s degree in Management, Commerce & Marketing, the Marketing and Sales Manager leads projects and determines actions in marketing, sales, and participates in communication to ensure customer satisfaction with prospects for economic development for the company. He/she monitors the territory with a view to its marketing and sales development, and defines the company’s market positioning in relation to its competitors.

Holders of the Bachelor’s degree in Management, Commerce & Marketing are responsible for sales and marketing management and development, and take part in communications to detect trends, analyze needs and find new outlets. They identify the resources needed to carry out sales, marketing and communication development projects, and manage the teams working on identified projects.

study trip

STUDY TRIP INCLUDED FOR STUDENTS IN APPRENTICESHIP

Dublin, Berlin, Malta, New York, London

fede2023
diplômes reconnus d'Etat

Validation

Year 3: Level 6

The professional certification is registered with the RNCP and recognized by the state at level 6.

European Bachelor’s degree in Merchandising and Sales Management and professional certification in Marketing and Sales Development, awarded by the FEDE. (Private diploma under Swiss law). 

Fiche RNCP N°38666, registered on April 22, 2024.

Code NSF 312m : Commerce, vente.

Link to state-approved diploma data sheet 

European Bachelor’s degree in Merchandising and Sales Management awarded in dual certification by the Federation for European Education.

Professional certification accessible through VAE
http://www.vae.gouv.fr
http://fede.education/vae-validation-des-acquis-de-lexperience/

Year 2: Level 5

Négociateur technico-commercial professional title issued by the French Ministry of Employment. The professional certification is registered with the RNCP and recognized by the state at level 5.

Fiche RNCP N°34079, registered on June 10, 2019.
NSF code 312: Negotiation and sales.

Link to state-approved diploma data sheet

 

Objectives

Take part in recruiting team members, negotiate sales targets with line managers and report on results, be autonomous within the scope of responsibilities entrusted.

Supervise and lead teams under the direction of a sector manager, optimize shelf sales for a supplier or develop sector sales. Ensure the marketing and physical presentation of products, and understand the principles of distribution and department management.

Take account of consumer trends in the country in which you work, and take all necessary steps to build customer loyalty and satisfaction.

FranceCompétences

Professions

  • Marketing project manager
  • Marketing project manager
  • Digital marketing manager
  • Business developer
  • Brand manager
  • Customer relations manager

Equivalence

Training equivalent to any other RNCP Level 6 diploma in the fields of sales, marketing and management.

More information on other diplomas available at
https://www.francecompetences.fr

Possible crossover

Training available in 12 months after a validated Baccalauréat if the candidate claims 5 years’ professional experience (bridging study compulsory, contact the director for a personalized meeting to validate the project).

PROGRAM

Year 1 & 2

Marketing
Negotiation
Communication
Management
English
Law
IT
Professional presentations

+ 14 hours per specialty
International Business
Management, Business and Marketing
Digital Marketing
Human Resources

Assessment methods

Year 1 and 2:
Final exam
Mock exams and preparatory orals
Group work

Year 3 :
Continuous assessment
European final exams
Thesis presentation
Group work

Skills blocks

You can validate one or more blocks of skills independently by referring to the France Compétences sheet and contacting the school by telephone or e-mail to study the feasibility for you.

Link to the RNCP sheet

Year 3

MARKETING AND SALES STRATEGY

INTRODUCTION TO MARKETING PLANNING
Definition of marketing and the marketing function
Evolution of marketing within the company
Strategic levels in the company
Marketing planning process

E-MARKETING
E-Business
Analysis of omni-channel challenges
Operational implementation of E-Marketing
Optimize omni-channel e-Marketing strategy


PROFESSIONAL EXPERTISE

DISTRIBUTION AND DISTRIBUTOR MARKETING
Distribution: the commercial dimension
Understanding the challenges of customer relations
Managing supplier relations
Overview of distribution in Europe
Distributor marketing mix
Merchandising

SALES TEAM MANAGEMENT AND ORGANIZATION
Team management and organization in a distribution company
Work planning and tools
Sales techniques

METHODOLOGICAL TOOLS
Accounting, budgetary and financial information systems for sales organizations
Data analysis and processing methods
Supply logistics
Interactions between players, portals, software and cyber relations
Business and e-commerce processes
Information sources and strategic intelligence

Diploma advantages

Entry level / Prerequisites

Diploma prepared and validated
European Bachelor’s degree in Merchandising and Sales Management awarded in dual certification by the European Federation of Schools.

Entry level / Prerequisites

Training available in 36 months after obtaining a vocational, technological or general baccalaureate or other Level 4 diploma.

12 months after obtaining a BTS/ DUT or other Level 5 diploma.

Teaching methods

500 hours of theory per year
Classes on Mondays and Tuesdays, i.e. 16 hours a week

Initial or work-study course (12 or 24 month apprenticeship or professionalization contract). If initial training, compulsory 6 week internship between the first and second years, and 12 weeks on the job in the third year.

Entrance fees

80€ entrance exam fee

490€ application fee (if successful)

Diploma fees

Initial course: €8500 for each year of training
Work-study course: Formation paid for by the OPCO for students on apprenticeship or professionalization contracts.