bachelor MARKETING COMMERCE MANAGEMENT
DIPLOMA SUMMARY
Accessible from a Bachelor’s degree in Management, Commerce & Marketing, the Marketing and Sales Manager leads projects and determines actions in marketing, sales, and participates in communication to ensure customer satisfaction with prospects for economic development for the company. He/she monitors the territory with a view to its marketing and sales development, and defines the company’s market positioning in relation to its competitors.
Holders of the Bachelor’s degree in Management, Commerce & Marketing are responsible for sales and marketing management and development, and take part in communications to detect trends, analyze needs and find new outlets. They identify the resources needed to carry out sales, marketing and communication development projects, and manage the teams working on identified projects.
STUDY TRIP INCLUDED FOR STUDENTS IN APPRENTICESHIP
Dublin, Berlin, Malta, New York, London
Validation
Year 3: Level 6
The professional certification is registered with the RNCP and recognized by the state at level 6.
European Bachelor’s degree in Merchandising and Sales Management and professional certification in Marketing and Sales Development, awarded by the FEDE. (Private diploma under Swiss law).
Fiche RNCP N°38666, registered on April 22, 2024.
Code NSF 312m : Commerce, vente.
Link to state-approved diploma data sheet
European Bachelor’s degree in Merchandising and Sales Management awarded in dual certification by the Federation for European Education.
Professional certification accessible through VAE
http://www.vae.gouv.fr
http://fede.education/vae-validation-des-acquis-de-lexperience/
Year 2: Level 5
Négociateur technico-commercial professional title issued by the French Ministry of Employment. The professional certification is registered with the RNCP and recognized by the state at level 5.
Fiche RNCP N°34079, registered on June 10, 2019.
NSF code 312: Negotiation and sales.
Link to state-approved diploma data sheet
Objectives
Take part in recruiting team members, negotiate sales targets with line managers and report on results, be autonomous within the scope of responsibilities entrusted.
Supervise and lead teams under the direction of a sector manager, optimize shelf sales for a supplier or develop sector sales. Ensure the marketing and physical presentation of products, and understand the principles of distribution and department management.
Take account of consumer trends in the country in which you work, and take all necessary steps to build customer loyalty and satisfaction.
Professions
- Marketing project manager
- Marketing project manager
- Digital marketing manager
- Business developer
- Brand manager
- Customer relations manager
- …
Equivalence
Training equivalent to any other RNCP Level 6 diploma in the fields of sales, marketing and management.
More information on other diplomas available at
https://www.francecompetences.fr
Possible crossover
Training available in 12 months after a validated Baccalauréat if the candidate claims 5 years’ professional experience (bridging study compulsory, contact the director for a personalized meeting to validate the project).
PROGRAM
Year 1 & 2
Marketing
Negotiation
Communication
Management
English
Law
IT
Professional presentations
+ 14 hours per specialty
International Business
Management, Business and Marketing
Digital Marketing
Human Resources
Assessment methods
Year 1 and 2:
Final exam
Mock exams and preparatory orals
Group work
Year 3 :
Continuous assessment
European final exams
Thesis presentation
Group work
Skills blocks
You can validate one or more blocks of skills independently by referring to the France Compétences sheet and contacting the school by telephone or e-mail to study the feasibility for you.
Year 3
MARKETING AND SALES STRATEGY
INTRODUCTION TO MARKETING PLANNING
Definition of marketing and the marketing function
Evolution of marketing within the company
Strategic levels in the company
Marketing planning process
E-MARKETING
E-Business
Analysis of omni-channel challenges
Operational implementation of E-Marketing
Optimize omni-channel e-Marketing strategy
PROFESSIONAL EXPERTISE
DISTRIBUTION AND DISTRIBUTOR MARKETING
Distribution: the commercial dimension
Understanding the challenges of customer relations
Managing supplier relations
Overview of distribution in Europe
Distributor marketing mix
Merchandising
SALES TEAM MANAGEMENT AND ORGANIZATION
Team management and organization in a distribution company
Work planning and tools
Sales techniques
METHODOLOGICAL TOOLS
Accounting, budgetary and financial information systems for sales organizations
Data analysis and processing methods
Supply logistics
Interactions between players, portals, software and cyber relations
Business and e-commerce processes
Information sources and strategic intelligence
Diploma advantages
Entry level / Prerequisites
Diploma prepared and validated
European Bachelor’s degree in Merchandising and Sales Management awarded in dual certification by the European Federation of Schools.
Entry level / Prerequisites
Training available in 36 months after obtaining a vocational, technological or general baccalaureate or other Level 4 diploma.
12 months after obtaining a BTS/ DUT or other Level 5 diploma.
Teaching methods
500 hours of theory per year
Classes on Mondays and Tuesdays, i.e. 16 hours a week
Initial or work-study course (12 or 24 month apprenticeship or professionalization contract). If initial training, compulsory 6 week internship between the first and second years, and 12 weeks on the job in the third year.
Entrance fees
80€ entrance exam fee
490€ application fee (if successful)
Diploma fees
Initial course: €8500 for each year of training
Work-study course: Formation paid for by the OPCO for students on apprenticeship or professionalization contracts.