BTS COMMUNICATION
DIPLOMA SUMMARY
The holder of a BTS Communication is trained to excel in the field of communications within companies, communications agencies or the media. This versatile professional needs to master a range of skills, from writing and public speaking to social media management and visual media creation. Knowledge of contemporary tools, an understanding of advertising techniques, the ability to manage communications projects and a flair for creative analysis are key elements of their training. Graduates must also have good interpersonal skills, collaborating effectively in a team while understanding the cultural and economic challenges of their sector.
STUDY TRIPS INCLUDED in second year
Dublin, Berlin, Malta, New York, London
Validation
BTS Communication awarded by the French Ministry of Higher Education and Research.
Level 5 diploma. Title RNCP : 37198 registered on January 09, 2023.
NSF Code 320: Communication and information specialties.
Link to state-approved diploma data sheet
Objectives
The BTS Communication diploma trains professionals capable of contributing to the definition and implementation of the communication strategy of the organization in which they work. Their mission is to design and implement communications operations (advertising, events, relational) in a variety of contexts: commercial, institutional, social.
Professions
- Communication assistant
- Communications officer
- press attaché
- graphic designer
- community manager
- webmarketing manager
PROGRAM
Year 1 & 2
PROFESSIONAL TRAINING
Contribute to the development and management of the communication strategy
Take charge of the advertiser’s requirements
Drawing up a communication plan in a digital environment
Manage the communication plan.
Design and implement communication solutions
Use creative and technological intelligence to meet demand
Create content and communication solutions
Produce, distribute, monitor and evaluate communication solutions
Purchase services
Support the development of innovative media and digital solutions
Collect, analyze and disseminate information on developments in the media and digital ecosystem
Build and position an innovative media and digital offering
Support sales teams in developing innovative media and digital solutions
Advise advertisers
GENERAL COURSES
Cultures of communication
Conceptualizations of communication
Critical analysis of targets, advertisers, advertising messages and media
Production of advertising messages
Economic, legal and managerial culture
Make use of economic, legal and managerial documents
Propose reasoned solutions using economic, legal and managerial concepts
Establish a diagnosis in preparation for strategic decision-making
Foreign language 1
Reinforcement of linguistic skills related to the professional field
Training in information gathering and processing
Producing written work
Oral production and interaction
Assessment methods
Final exams
Mock exams and practice orals
Group work
Blocks of skills
You can validate one or more blocks of skills independently by referring to the France Compétences sheet and contacting the school by telephone or e-mail to study the feasibility for you.
Diploma advantages
Diploma prepared and validated
BTS Communication issued by the French Ministry of Higher Education and Research. Level 5 diploma. RNCP Code 37198. NSF Code 320
Equivalence : Training equivalent to any other Level 5 diploma in the field of commerce. More information on diplomas available here
Entry level / Prerequisites
Training available in 24 months after obtaining a vocational, technological or general baccalaureate, or any other Level 4 diploma.
Training accessible via VAE. Further information on vae.gouv.fr
Teaching methods
1350 hours of theory for the two years.
16 hours per week (Monday & Tuesday).
Exclusively sandwich course (24-month apprenticeship or professionalization contract).
Entrance fees
Free registration based on application and interview.
Diploma fees
Apprenticeship training paid for by the OPCO of the student’s host company.